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Volume 55. No. 05
May 2026
ISSN 2632 573X
Editorial
Product codes should be specific to the hardware
One of the more frustrating aspects of computers and electronics is
the way some manufacturers will ‘silently’ change the hardware of
a product while keeping the same model name and number. This
practice is misleading to consumers and is particularly common in
the Wi-Fi and SSD (solid-state drive) markets.
For example, you might read a review of the Oceandoor
FlameSturgeon 18000X SSD stating that it is exceptionally fast. On
that basis, you buy one, install it, and discover that its performance
falls well short of expectations. Why?
Unbeknownst to you, Oceandoor may have had difficulty sourcing
the Feefifofum 300 controller used in the original review sample,
and quietly substituted it with the inferior Feefifofum 200. The PCB
was redesigned accordingly, and the resulting product – slower and
cheaper to manufacture – was sold under the same model number.
Manufacturers usually ‘cover themselves’ by making vague claims
such as “up to 5000MB/s”, so that when this sort of switcheroo
occurs, the revised product still meets its advertised specifications.
Nevertheless, it’s a poor practice and one that I believe misleads
consumers.
In my view, a specific model number should correspond to a specific
hardware configuration. Only very minor revisions (those that have
negligible impact on performance, or that genuinely improve it)
should be allowed under the same model number. Anything more
substantial should require a new designation. In the example above,
calling the revised product the FlameSturgeon 17000X, 18000XB or
18000X-2 would at least make it clear that it is not identical to the
original. I don’t think that would stop people from buying it.
I’ve encountered similar problems with Wi-Fi dongles. Years ago,
I would read reports that a particular dongle worked well under
Linux, buy the same model, and find that it wasn’t recognised at all.
The reason, once again, was a silent hardware revision that used a
completely different and incompatible chipset.
Sadly, this still happens today. It shouldn’t. While it may not rise
to the level of fraud or outright false advertising, it is certainly
not consumer-friendly behaviour. If manufacturers are unwilling
to address the problem voluntarily, it may ultimately require
legislation to ensure that product codes actually mean something.
Transmitters/bugs/telephone equipment
We advise readers that certain items of radio transmitting and
telephone equipment which may be advertised in our pages
cannot be legally used in the UK. Readers should check the law
before buying any transmitting or telephone equipment, as a fine,
confiscation of equipment and/or imprisonment can result from
illegal use or ownership. The laws vary from country to country;
readers should check local laws.
2
Nicholas Vinen, Electron Publishing (Australia)*
* a division of Silicon Chip Publications Pty Ltd.
Practical Electronics | May | 2026