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The Fox Report
Barry Fox’s technology column
A blurry, indistinct photo isn’t ‘proof of delivery’
I
f you buy goods online – and
who now doesn’t, even if they
would prefer to shop in person – this
is for you. Keep it in mind when you next
consider ordering from any seller using
Royal Mail Tracked as its carrier service.
Royal Mail’s letter service is legendarily unreliable. To my acute embarrassment, a birthday card I sent weeks
ago still has not arrived. But Royal
Mail Tracked delivery is supposed to
be different, with real-time, end-to-end
tracking of items along with photo proof
of delivery. It’s the service online sellers
pay extra to use (and charge us extra for).
Recently, for the second time, electronic components I ordered from an
eBay seller were sent by Royal Mail
Tracked and failed to arrive. In each
case, the (different) sellers provided a
meaningless photo as a worthless ‘proof
of delivery’. In each case, the eBay seller
failed to challenge the useless proof from
Royal Mail, telling me to contact them.
I quote: “We already clearly tell to you
that Your item was delivered..from our
side we cant do nothing please contact
with the courier service”.
This is wrong; the seller is Royal
Mail’s customer, having paid them
to carry the package. Royal Mail’s official advice note headed “Marked as
delivered but not received” clearly tells
recipients who have failed to receive
goods: “If you’re the recipient. Please
contact the sender. They will contact us
to enquire on your behalf”. See https://
help.royalmail.com/personal/s/article/
Marked-as-delivered-but-not-received
I know from experience that it is relatively easy to sideline an unhelpful seller
and make a chargeback request with the
credit card company used to pay for
goods or services. The card company
considers the facts and claws back money
from the seller if things look wrong.
But as an exercise for these pages, I
hacked through eBay’s jungle of looped
FAQ Help pages, chatbot advice and noreply messaging to pursue a complaint
and help others with the hassle.
I’ve itemised the bare bones here, but
note that eBay’s menu options may change
depending on what steps you have already
taken. Also, only correspond with the
seller via eBay. Do not contact the seller
directly, even if you have an email address.
Open Your eBay Account, go to My
eBay, Purchase History, find the item in
Practical Electronics | December | 2025
question, click “More Actions” and use
the “Contact Seller” option to write politely to the seller, confirming non-receipt.
If the seller isn’t helpful, go again to
Purchase History/More Actions, find
the same item under Purchases. Then
select “See Request Details” and “Ask
eBay to Step In and Help”. Choose the
appropriate reason and Confirm.
You will (quite reasonably) need to
assure that you have checked that the
delivery address on the order was correct
and have checked for misdelivery with
neighbours and in possible ‘safe places’.
Having done this, I complained that the
fuzzy tracking photo provided showed no
signature, no person and no house, and
was thus obviously not proof of delivery.
I also complained that the seller had
wrongly told me to contact Royal Mail.
Nevertheless, eBay rapidly rejected
the complaint in a brusque “Case Is
Now Closed” email. This offered no
reason or reasoning and had a distinct
whiff of Artificial Unintelligence automated responding about it:
“This case is now closed... the seller
provided tracking information that shows
the item was delivered to your address.
After reviewing all the details of this
case, we determined that you won’t
receive a refund.”
There was no obvious option to appeal eBay’s unreasoned ruling. Still, the
option exists. The trick is to access the
Case Outcome details, which contain a
small-print link named “If you disagree
with the outcome, you can send an appeal”. But finding the Case Outcome is
not easy, especially as the menu options
change with case progress.
One way is to search Customer Help
for “Appeal the outcome of a case as a
buyer” and click on the link offered;
or you can go to Purchases/See Case
Details and look for the option to “Send
us an appeal”. Condense your text to
the short length limit and Submit.
eBay warns that it will only consider
appeals against its decisions if there is
new evidence. But just for the heck of
it, I appealed the refusal to refund, essentially re-stating the facts and adding
that “eBay has failed to give reasons
for relying on self-evidently worthless
‘proof of delivery’... This undermines
eBay’s guarantee promises... I no longer
dare order anything from eBay that
involves Royal Mail Tracked delivery”.
Expecting another rejection, I started
preparing a chargeback request to my
credit card company. This is the process
where the card company that made the
original payment considers the facts of a
dispute and claws back money from the
seller, or middleman (eBay in this case),
if they believe it is valid. The burden of
proof then shifts to the seller, or eBay.
The usual routine is for the seller to
make a token defence by parroting what
they already said, but give up when the
cardholder rebuts.
As if psychic, eBay Customer Service
then came back with a rethink:
“After reviewing this case, we decided to refund you for this purchase.
We did this because we determined that
the item was stolen during delivery.”
In a separate email, an eBay employee
(or AI-created character?) added: “I
understand that the tracking shows
item has been delivered but you have
not received the item. … we’ve granted
your appeal and as a courtesy, I’m happy
to issue this refund for you. … Please
note, this is a one-time exception to our
policy and we will be unable to issue
this courtesy again if future situations
like this arise. … Have a wonderful day.”
So, eBay was not admitting any mistake or failure in not challenging obviously worthless “proof of delivery”. Most
significantly, eBay then offered “Some
useful tips that can help to ensure that
your future deliveries arrive safely.”
Apart from the obvious “ensure that the
correct address is on the order details
when purchasing”, these tips are:
• Select Click & Collect for hassle-free
delivery to a collection point near you or
• Choose a secure delivery location
(like a locked porch box or an indoor
delivery if available) or
• Redirect the package to a nearby pickup
location, or locker service, or by using
eBay’s Click & Collect Service.
This appears to be clear advice not to
buy from any seller who only dispatches
goods by Royal Mail Tracked. It’s exactly
the conclusion I had already reached. I
shall in future buy from Amazon, which
uses its own courier service; or routinely
avoid any transaction that involves carriage by Royal Mail Tracked.
With customer advice like this from
a sales organisation as big as eBay,
how long can Royal Mail stay in the
PE
mail business?
45
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