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2
Silicon Chip
Editorial Viewpoint
We need Intel
My editorial in the September 2024 issue was titled
“Intel is in trouble”, and it turned out to be uncomfortably accurate. Intel once seemed like a juggernaut,
but a mix of strategic missteps and what I would call
complacency has left the company struggling for relevance. Once enormously profitable, it is now fighting to survive.
Intel still doesn’t have many true rivals. A decade
ago, it was practically a monopoly; now AMD, Apple, NVIDIA and even
Qualcomm are pressing hard. Yet Intel remains hugely important. The computer industry needs it – not just as a supplier, but to keep competition alive.
Intel’s history proves it can innovate. From its groundbreaking DRAM,
EPROM and flash memory in the early 1970s, to the x86 architecture in the
late ’70s, and later technologies like USB, Thunderbolt, Ethernet and integrated WiFi, the company helped shape modern computing.
I believe Intel will endure, possibly with government support, since it is
‘too big to fail’. But I hope it can claw its way back into competitiveness on
its own. It has rebounded before, and it can again.
Ironically, the seeds of today’s situation were sown in Intel’s glory days. Its
main rival in the early 2000s, AMD, surged with the Athlon 64 in 2003 and
the dual-core Opterons and Athlon 64 X2s in 2005. But from 2007 to 2009,
a mix of design bugs and poor yields drove AMD to the brink of bankruptcy.
To survive, it spun off its fabrication plants into a new business, GlobalFoundries, and became a fabless chip designer. For most of the 2010s, AMD
floundered with the underwhelming Bulldozer architecture.
With AMD weak, Intel grew complacent. For much of the decade, its ‘new’
CPUs were minor refreshes of the same four-core design. Worse, Intel’s long
dominance in semiconductor manufacturing collapsed when it failed to make
the transition from 14nm to 10nm processes in a timely manner.
Intel moved to 14nm in 2014 with their Broadwell architecture. They
planned to move to 10nm in 2016, but they ended up being mostly stuck on
14nm until Alder Lake in 2021. Five years is a long time to be standing still
in the world of technology! This broke Intel’s streak of being at the forefront
of semiconductor process nodes since the late 1980s.
Meanwhile, AMD tapped the rapidly advancing process technology of
Taiwan Semiconductor Manufacturing Company (TSMC). They moved from
10nm to 7nm, then 5nm and 4nm, all while Intel stalled. TSMC is now widely
considered the world leader in cutting-edge semiconductor fabrication; even
Intel uses them for their latest desktop processors.
While TSMC was improving its semiconductor manufacturing technology,
AMD was preparing its comeback. In 2017, it launched the Zen architecture,
offering up to eight cores versus Intel’s typical four. Then in 2019 came Zen
2, a bombshell: up to 16 cores by joining two 8-core ‘chiplets’ together with
a separate I/O die.
AMD has refined that formula ever since, now producing CPUs with an
incredible 192 cores, while Intel resorted to ever-higher powers and voltages
to stay competitive in the desktop space. This culminated in the chip degradation problems I covered last year. Intel has also now adopted the chiplet concept they once derided. So get well, Intel; we need you to keep the
industry competitive and innovative.
If this saga proves anything, it’s that in semiconductors, complacency is
fatal. AMD learned that lesson the hard way in the 2010s. Intel is learning it
now – the question is whether it can turn that lesson into innovation before
it’s too late. Note: a couple of days after writing this, the US Government
bought a 10% stake in Intel.
by Nicholas Vinen
Australia's electronics magazine
siliconchip.com.au
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