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SILICON SILIC CHIP www.siliconchip.com.au Publisher/Editor Nicholas Vinen Technical Editor John Clarke – B.E.(Elec.) Technical Staff Jim Rowe – B.A., B.Sc. Bao Smith – B.Sc. Tim Blythman – B.E., B.Sc. Advertising Enquiries (02) 9939 3295 adverts<at>siliconchip.com.au Regular Contributors Allan Linton-Smith Dave Thompson David Maddison – B.App.Sc. (Hons 1), PhD, Grad.Dip.Entr.Innov. Geoff Graham Associate Professor Graham Parslow Dr Hugo Holden – B.H.B, MB.ChB., FRANZCO Ian Batty – M.Ed. Phil Prosser – B.Sc., B.E.(Elec.) Cartoonist Louis Decrevel loueee.com Founding Editor (retired) Leo Simpson – B.Bus., FAICD Silicon Chip is published 12 times a year by Silicon Chip Publications Pty Ltd. ACN 626 922 870. ABN 20 880 526 923. All material is copyright ©. No part of this publication may be reproduced without the written consent of the publisher. Subscription rates (Australia only) 6 issues (6 months): $65 12 issues (1 year): $120 24 issues (2 years): $230 Online subscription (Worldwide) 6 issues (6 months): $50 12 issues (1 year): $95 24 issues (2 years): $185 For overseas rates, see our website or email silicon<at>siliconchip.com.au Recommended & maximum price only. Editorial office: Unit 1 (up ramp), 234 Harbord Rd, Brookvale, NSW 2100. Postal address: PO Box 194, Matraville, NSW 2036. Phone: (02) 9939 3295. ISSN: 1030-2662 Printing and Distribution: 24-26 Lilian Fowler Pl, Marrickville 2204 2 Silicon Chip Editorial Viewpoint High inflation and price changes While I previously said to expect an update on magazine pricing in September, since the new prices have been decided, I’m revealing them now. The last price increase was in October 2021 and I was planning to make a small adjustment two years after that. Unfortunately, that small adjustment has gone out of the window given the current economic environment. Still, we are not passing on all the cost increases because I think it would be too much in one go. The cover price will go up by $1 from the October 2023 issue, to AU $12.50 and NZ $13.90. Subscription rates will increase by a lesser proportion on the 1st of November 2023 – see below. For example, the 12-month Australian print subscription price will increase 6.3% compared to the 8.7% cover price change. As I wrote last month, we greatly value subscribers and want to ensure that subscribing is as attractive as possible while also staying in business long-term. To put the price increase into perspective, annual CPI inflation is hovering around 7%, so I could have argued that an increase greater than 10% was justified. That means, when adjusted for inflation, the magazine price is actually decreasing over time (although I understand that might provide little consolation). On the 1st of July, the electricity tariff for our office went up from 28.956¢/ kWh to 41.515¢/kWh, a whopping increase of 43.4% in one go! I’m sure many of our readers are facing similarly unreasonable price increases. Then there are our printing costs. Between July 2021 and July 2023, our per-copy printing cost went up by 42%. The online version doesn’t involve printing, so we are not increasing online subscription prices as much as the others. Also, print subscription prices outside Australia and New Zealand are not changing this time, as we already had to increase them substantially last time. Since subscription rates are not going up until later this year, you can lock in the current rate for the next few years by renewing or extending your subscription before then. Or, if you don’t have a subscription, by taking one out. We’ll review the prices in another couple of years. I hope that inflation has settled down to a more normal level by then! by Nicholas Vinen Online 6 months $50 → $52.50 Online 12 months $95 → $100 Online 24 months $185 → $190 Australia print 6 months $65 → $70 Australia print 12 months $120 → $127.50 Australia print 24 months $230 → $240 Australia combined (print + online) 6 months $75 → $80 Australia combined 12 months $140 → $147.50 Australia combined 24 months $265 → $275 New Zealand print 6 months $80 → $82.50 New Zealand print 12 months $145 → $150 New Zealand print 24 months $275 → $285 New Zealand combined (print + online) 6 months $90 → $92.50 New Zealand combined 12 months $165 → $170 New Zealand combined 24 months $310 → $320 New Prices Print (AU) Combined (AU) Print (NZ) Combined (NZ) Online 6 months $70 $80 $82.50 $92.50 $52.50 12 months $127.50 $147.50 $150 $170 $100 24 months $240 $275 $285 $320 $190 All the prices above are in Australian dollars (AUD) Australia's electronics magazine siliconchip.com.au