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The History of
What was the genesis of Silicon Chip magazine? How
did it come about? Why would anyone have had the
foolhardy idea to launch a new electronics magazine in
a crowded Australian market in 1987?
Leo Simpson, the founder of Silicon Chip, tells how the
seeds were sown several years before, in 1984, when he
was editor of “Electronics Australia” magazine.
B
ack in July 1984, while I was editor
of Electronics Australia magazine,
I wrote a fateful editorial about the battle between the two competing videotape formats, VHS and Beta.
Sony was the inventor of the Beta
format but over the years, the VHS
format had grabbed the lion’s share of
the market. Both formats were quite
similar in principle, using a rapidly
34
Silicon Chip
spinning drum carrying the video
heads and thereby helically scanning
the videotape as it passed part way
around the drum.
Today, VHS would be regarded as
‘open system’ like the IBM PC, while
Beta would be compared to a ‘closed
system’ like Apple’s iPhone. But while
Beta was regarded as technically superior (much like Apple products today),
Australia's electronics magazine
VHS had gradually whittled away that
lead. And then big department stores
started giving major price reductions
for Beta machines. What was happening out there?
Until then, readers would often
write or phone to ask us which VCR
format they should buy. I would tend
to summarise the position outlined
above but would never make a ‘buy’
recommendation.
That all changed when I attended
a major presentation by the German
company BASF with the release of a
premium grade four-hour tape for VHS
machines. Significantly, they did not
bother with a Beta version. I closely
questioned the BASF people about
this, and their verdict was clear: Beta
had lost the battle. Hence, I decided
to write that fateful editorial.
I was telling the truth, but did not
reckon on the financial consequences.
Sanyo, a manufacturer of Beta format
VCRs and a major advertiser in Electronics Australia, immediately cancelled all their advertising. That was
drastic enough, but then they really
upped the ante by cancelling all advertising in all magazines published by
John Fairfax’s magazine subsidiary,
Sungravure.
In today’s money, that would have
amounted to many hundreds of thousands of dollars! I was quite shocked,
but the Sungravure management must
have suffered apoplexy.
And yes, I was absolutely right about
Beta; sales of all Beta VCRs pretty
much ultimately ceased worldwide.
But not too long after that editorial,
in November 1984, the ownership of
Electronics Australia was transferred
from Sungravure Pty Ltd to the Federal Publishing Company. My editorial
may not have been the only factor in
that transfer decision, but it must have
been a major component.
Looking back, I had been quite
naïve; the editorial should have been
vetted by senior management. To be
honest, if Neville Williams had still
been the editor-in-chief of EA, the editorial would probably not have seen
the light of day.
Having said that, it was quite a precipitous decision by the Fairfax senior
management to then transfer EA to
Federal Publishing. Electronics Australia was very successful and one
the most profitable magazines in the
whole group.
If I had been the general manager
siliconchip.com.au
of Sungravure, I would have summarily fired the editor! Yep, I would have
given that idiot editor his marching
orders and then patched things up
with the advertisers.
Fortunately, that did not happen,
and I managed to keep almost the
entire staff together for the transfer:
staff writers, advertising sales and
even some of the production people
came across. Why? I suppose they
must have liked me, but the bigger
reason was that we all loved working
together on ‘our’ magazine!
That delusion about ‘our’ magazine
was part of the reason that I wrote that
fateful editorial. And that delusion
was very quickly erased as we started
work for the new company in the new
location at Rosebery. Talk about culture shock! Nobody liked it.
Federal Publishing was the magazine division of the very successful
Eastern Suburbs Newspapers group.
But my judgement was that while their
burgeoning local newspapers were
highly prosperous, they did not treat
their magazine journalists at all well.
The company was beset by high staff
turnover and that also affected EA and
Electronics Today International (ETI),
which had also been absorbed by the
group some years earlier. So we started
to lose staff. We also lost access to our
very comprehensive library, but we
did manage to have a spacious new
laboratory built, which we shared
with ETI.
The situation worsened when the
operation was transferred to a huge
plant in Alexandria. This was formerly
the CIG plant which manufactured an
extensive range of industrial gases.
Alexandria was far more remote,
forcing most people to drive long distances, and more people in the company left, including our very experienced draftsman, Bob Flynn. We were
forced to use non-technical company
layout artists. So it was difficult to
function as well as we had, and we
ended up with a much smaller laboratory that was not as well-equipped.
The magazine was in decline.
Eventually, after a great deal of
thought, I decided to make an offer to
purchase Electronics Australia from
Federal Publishing. My offer was
based on a very significant amount of
cash for which I would have needed
to mortgage my home. In hindsight, it
was a bold (rash?) decision, but I was
prepared to take the risk.
siliconchip.com.au
The editorial from the July 1984 issue of Electronics Australia
Well, it got very short shrift. I
can’t remember the exact sequence
of events, but within a day or two, I
was called in to senior management
and dismissed. They told me to hand
over the keys to my company vehicle,
to clean out my desk while a security
guard looked on and I was escorted off
the premises.
Assistant editor Greg Swain kindly
drove me home, and that was that.
Shortly after, Greg Swain and project designer John Clarke also decided
to move on. They both resigned and
left some four or five weeks after my
departure, having been released early
from their mandatory 12-week notice
periods. That was around the end of
April or early May 1987, if my memory serves me correctly.
At that stage, none of us really had
a clue what we were going to do, and
there was every chance that we would
go our separate ways. We spoke often
over the phone during the following
weeks and explored various business
ideas. But electronics and magazine
publishing were what we knew.
Eventually, Greg Swain and I
decided to take a big risk, to start a
new magazine. We might have been
familiar with running an electronics
magazine, but there would be an enormous difference between taking over
a long-established magazine like Electronics Australia and starting a new
one from scratch in a crowded market!
There were already three electronics
magazines on the Australian market:
EA, ETI and Australian Electronics
Monthly (AEM – founded by ex-ETI
Australia's electronics magazine
editor Roger Harrison), plus several
competing trade electronics magazines. Any casual observer would have
concluded that we would fail within
very short order.
That Silicon Chip continues as one
of the very few electronics magazines
in the world today proves that such a
forecast would have been wrong.
Forming the new magazine
We basically started with nothing.
Apart from a Fluke 77 multimeter, a
couple of soldering irons, an IBM PC
with two floppy drives and a few reference books, that was all I had. Oh, I
did have a slide rule (an anachronism
even then) and a scientific calculator.
Greg Swain was in much the same
boat but without a computer (it was
1987, after all; few people had the
cash to buy an IBM PC). My computer
skills were confined to knowledge of
MS-DOS and WordStar and little else.
While I did have a Business Degree,
I had no experience running a business where I was the owner, not an
employee. That was pretty daunting.
But I did have a very good knowledge
of how to run technical magazines.
Before I had been given the boot, I
had been Managing Editor of EA, ETI,
Your Computer and Sonics magazines.
I also had good knowledge of magazine
printing and the role of a publisher.
So, where to start? Fortunately, I was
introduced to a very helpful solicitor
(whom I still work with today). He, in
turn, introduced me to a great accountant who helped me with a good connection to a bank manager at the ANZ.
August 2022 35
The Playmaster 200 with its front
panel attached. It was a very ambitious project.
Then I had to seriously exercise
some of my business and publishing knowledge and make use of my
business contacts. I had to line up
a commercial printer and typesetter (this was well before the days of
desktop publishing) and a magazine
distributor for Australia’s thousands
of newsagents. And then I had to line
up advertising support.
The printer we selected was Masterprint Pty Ltd, based in the NSW country city of Dubbo. While this posed
some logistical problems, they were
well-versed in dealing with publishers from all over Australia, and the
arrangement worked well.
Ironically, just a few years later,
Masterprint was bought out by Hannanprint Pty Ltd – the owners of Eastern Suburbs Newspaper and Federal
Publishing, the company we used to
work for! Funnily enough, that caused
no problems at all, as we had developed very good relationships with the
whole staff at Masterprint.
Greg and I looked at several offices
in which to start our fledgling business but decided to be very cautious
and start in the basement of my home
on Sydney’s Northern Beaches.
In fact, it was in three very spartan
rooms adjoining my garage, with little lighting and not much else. I purchased a PC-clone with a 5.25-inch
floppy and a 20MB hard drive – wow!
We also purchased a 300 baud dial-up
modem.
Greg set about learning about computers while I plastered the ceilings
with Gyprock, installed lighting and
set up an office.
We had two desks, two computers,
a few ordinary chairs and a portable typewriter. To provide more desk
space, I had a table tennis table which
split into two sections. We also had
an electric jug to make tea and coffee. Oh, joy.
Some time later, Jack O’Donnell of
Altronics visited our ‘office’ and commented favourably on our “Readymix
The interior of the Playmaster 200 Amplifier was faithfully reproduced in
the cartoon on the opposite page.
36
Silicon Chip
Australia's electronics magazine
carpet”, ie, the concrete floor, since
that was how he started out.
In July 1987, we incorporated Silicon Chip Publications Pty Ltd and
made a start on the contents of our first
issue. In fact, it was only a few weeks
before that we had decided on the
name of the magazine: Silicon Chip.
There were already too many companies out there, publishing and otherwise, with electronics in their name.
We needed something different but
which still encapsulated what the
magazine was about. Out of a list of
dozens of possible names, only one
stood out: Silicon Chip.
It was not evident to most people at
the time, and most had the impression
that the magazine must be about computers. Well, that was part of it, but
I maintained then that silicon chips
would become embedded in every
aspect of human lives. I had no idea
just how true that would turn out to be.
If you looked through the first
96-page issue in November 1987,
which featured a 7-digit frequency
counter on the cover, there was little to
indicate how just how small our operation was. There were just four of us
on the staff: Greg Swain, John Clarke,
Bob Flynn and me.
We also had a list of “regular” contributors, which was quite funny, considering that we had just started. All
those people were previous contacts
that we had known for years and fortunately, they and quite a few others
stuck with us for many years.
Crucially, we had very good advertising support right from the beginning
from three key companies: Altronics,
Jaycar and Dick Smith Electronics. We
could not have started without them,
but fortunately, they had faith in us.
Of course, we had no laboratory and
virtually no test equipment; not even
an oscilloscope. That came a little later
when I purchased an old Tektronix
scope that weighed a ton. Fortunately,
John Clarke was quite well equipped
with a 2-channel oscilloscope, a protoboard (for lashing up circuits) and his
much-prized Beckman DMM – much
better than a Fluke DMM, according
to him!
We designed our prototype PCBs
using the old tape process and etched
them ourselves.
Later, my good friend Bob Barnes
(now deceased) of RCS Radio Pty Ltd
would make our prototype boards and
also stock them for sale to readers.
siliconchip.com.au
One of Brendan Akhurst’s
earliest works for Leo
Simpson. This cartoon
was reproduced from
Electronics Australia, April
1985, page 48. That’s Jim
Rowe wearing a barrel.
Leo is shown working on
the Playmaster Series 200
stereo amplifier design.
The first article of this
amplifier was published
in the January 1985 issue
of EA. Subsequent articles
were delayed due to noise
problems in the moving
coil preamp, and the series
wasn’t finalised until the
May 1985 issue.
Ultimately, the projects were very well
supported with kits by our three key
advertisers, Altronics, Jaycar and Dick
Smith Electronics.
Some of the initial project designs
came from contributors. A few months
later, we started getting letters from
readers for Circuit Notebook contributions and letters to “Ask Silicon Chip”.
Magazine format
We had thought very carefully about
the look and style of the new magazine. I wanted it to be clear and very
easy to read. At that time, Dick Smith
was running a brilliant new magazine,
siliconchip.com.au
Australian Geographic. Dick had set
very high standards for page layout,
outstanding photography, excellent
writing and proofreading and lastly,
excellent printing. I wanted to emulate his approach.
As a first step, I used the same type
font for the body copy as in Australian Geographic. It was Melior, a serif
font with large lower case, making it
very easy to read [we still use it today,
including for this article – Editor]. We
decided to use a similar circuit drawing style to that used in EA, but we
would have to develop all our own
circuit symbols and so on. That was to
Australia's electronics magazine
be Bob Flynn’s task – he was an excellent draftsman.
The circuit diagrams were done by
hand using stick-on bromide symbols
and connections made with Rotring
drawing pens. PCBs were designed
using stick-down tape for tracks; the
overlay components and wiring were
drawn by hand and by tracing drafting templates.
Very early in the piece, I had the
brilliant idea of getting the late Brendan Akhurst to prepare cartoons for
the Serviceman pages. While getting
Brendan to do this work was a wonderful idea, I must admit that it was
August 2022 37
This cartoon by Brendan Akhurst
was published in the June
1988 issue of Silicon Chip as
part of the regular monthly
Serviceman column.
pioneers in the field of drone technology, Bob Young. You can read his latest
story on that subject in the March 2022
issue (siliconchip.au/Article/15245).
This fitted with my belief that
merely concentrating on small-scale
electronics was to ignore some of the
far-reaching major technology developments worldwide.
Getting into financial strife
not original; it came from the British
magazine Television. But Brendan did
it so much better, and his work was so
much funnier too.
Greg Swain did all the magazine layouts. All the editorial copy was written
and edited on the PCs, and we received
most contributed material via our 300
baud modem. We would watch the text
coming in on a green-screen monitor at
about 30 words per minute. That was
state of the art!
After all the editing had been done,
we would squirt the text down the
phone line to our typesetters in Chippendale and a day or so later, the type
galleys (continuous proofs with the
type in correct size, width, etc but not
‘laid out’ in any way) would arrive by
courier.
Greg would then do paste-ups of
the page layouts, leaving space for
photos, circuits and wiring diagrams.
The 16-page sections of the magazine,
together with advertising material,
would then be couriered back to the
typesetters and they would produce
full-page bromides.
We would then proofread and correct photocopies of these pages before
sending the final bromide layouts to
the printers at Dubbo. (There’s more
on our editorial production systems
later in this article).
Many of the early Silicon Chip
designs were model railway projects.
This came from my own hobby interest, but they turned out to be very popular because there was virtually no
other source of DIY circuit designs. My
38
Silicon Chip
The first couple of years of the magazine were not smooth sailing. In fact,
they were extremely difficult. While I
had a great deal of experience in running and publishing technical magazines while working at Sungravure and
then at Federal Publishing, I quickly
realised after only three months or so
that we would go out of business very
soon unless I immediately changed
tack.
The problem? The print run was far
interest in railways, large and small, too large. Unless I reduced it drastialso led to the first long series from cally, we would crash.
Bryan Maher on “The Evolution of
Stupidly (rashly?), I had assumed
Electric Railways” (29 articles in total; that we would quickly match the magsiliconchip.au/Series/246).
azine sales of EA and ETI, and I set
Some readers sneered at the first the print run accordingly. But one of
few articles because they were mainly the problems of publishing I was yet
about steam locomotives. Funny that, to become fully aware of is that there
but that’s where electric railways is typically a gap of about two months
evolved from. As the series continued,
or more between a magazine going on
some of those readers admitted that sale at newsagents and getting the sales
the articles had become very interest- figures, then there is more delay before
ing and actually incorporated lots of the publisher is paid in full.
very complex electronic engineering.
So at least three issues had been on
That included AC-DC converters, sale, and another was due to go to print
extremely heavy-duty variable fre- before I realised the extent of the brewquency inverters for driving huge ing disaster. Of course, I had to pay the
synchronous traction motors, diesel- printer for every single magazine that
electric locomotives with inverter had been printed, whether they were
drives, dynamic braking, radar- sold or not. So I was already looking
controlled anti-slip traction control at a huge loss after only a few months.
(before it became commonplace in Should I close the whole thing down
cars) and so on.
before our home was in jeopardy? The
Anyone who ploughed through that situation was that dire.
entire series would have gained a very
Greg Swain and I then had a hurgood understanding of today’s very riedly arranged meeting with my
high-speed trains in Japan, France, solicitor and one of my closest busiChina and elsewhere in Asia and ness friends to survey the wreckage.
Europe.
I went home shattered. I thought that
After that series, I continued the Greg had probably concluded that we
themes of electronics in diverse fields, would close down the whole thing. I
whether they were in power engi- was facing the ugly possibility that this
neering (eg, long-distance EHV DC was the only practical way out.
links), medical technology (all sorts of
But after a couple of long and sleepimplants) or defence with an empha- less nights over the weekend, I came
sis on drone technology.
to a different conclusion. First, I had
In fact, we used to have a regular to immediately and drastically cut
monthly column of remote control the print run, while bearing in mind
which was introduced in the Octo- that too much of a reduction would
ber 1989 and written by one of the mean greatly reduced distribution
Australia's electronics magazine
siliconchip.com.au
to Australia’s huge network of thousands of newsagents – which would
mean lost sales.
I also had to produce a drastically
different cash-management projection
since my first effort had clearly been
from la-la land. I also had to start paying Greg Swain. He had initially put
money into the venture, but I had to
acknowledge that he could not sustain
the losses so far.
Severely chastened by developments to that date, we decided to continue. I should also point out that we
had not taken out a business overdraft
with the bank to start our operations,
so we were very much swimming out
there in a big and savage ocean.
After that process, false rumours
arose that Gary Johnston of Jaycar
had put money into the magazine to
keep it going. I could see how those
rumours might have arisen. After all,
Gary was a very good friend of mine,
but I was mortified nonetheless. If it
had been true, it would have significantly impinged on our ability to sell
advertising space to other companies.
Having said that, he did surprise me
with a generous gift very early in the
piece. Having visited us in our ‘offices’,
he decided that we really needed a fax
machine and so one arrived by courier
the next day. I was quite overcome and
immediately phoned him at home, to
thank him!
It was almost two years before the
magazine started to break even and
I could start paying myself. It took
quite a few more years to make up the
losses, but we survived and eventually
prospered.
Along the way, I gained a great deal
more practical knowledge about financial management and the realisation
that there are no guarantees that any
business will continue. And, of course,
there would still be many hurdles to
overcome.
Those early days were really very
tough and stressful for all four of us,
and we worked much harder than we
ever did at Electronics Australia magazine. My wife Kerri was also heavily
involved, handling a lot of the work
of packing the thousands of subscription copies; she continued to do that
for well over 20 years before we put
it into the hands of a mailing house
in Melbourne.
I should state that while producing the magazine was a lot of hard
work, it was not all misery. There was
siliconchip.com.au
also plenty of humour and repartee. I
remember one particular instance that
was quite funny.
Because we were working in pretty
cramped conditions and were all anxious to get through the work, there
was often a lot of swearing, usually
over trivial matters. With my wife and
three daughters (upstairs) in mind, I
decided that it was all going too far,
and I instituted the ‘swear jar’. Anyone
who swore had to put 10c in the jar for
each and every swear word.
It got really frustrating. You would
swear, realise that you had just sworn
and then curse again, which entailed
a double penalty. But Bob Flynn,
initially one of the worst offenders,
became quite insufferable. Instead of
swearing, he would exclaim “Upon my
soul” or “Oh, goodness me!” or some
other mealy-mouthed expression.
After about a week of this, I got thoroughly exasperated with the whole
scheme and canned it. I should say
that John Clarke was not there every
day at that time, and he didn’t swear
anyway. The saint.
Bob Flynn admitted afterwards that
he would swear almost continuously
each time he drove home, until the
process came to an end. The sod. I
can’t remember what we did with the
contents of the swear jar.
We might have bought a cake for
someone’s birthday. That was a tradition that we continued right up until
the pandemic hit in 2020. Chocolate mud cake was always a popular
choice.
Editor: It didn’t end there – when
I started working at Silicon Chip in
2010, my desk was between Leo Simpson’s and Greg Swain’s, and I often
copped the swearing in stereo!
I should explain about John Clarke
not being present during the swearing saga. In about December 1988,
John announced that he was resigning and was going on a lengthy world
trip (including what was to be an arduous journey through Africa) with his
newlywed wife Robyn, and he did not
know whether he would ever return.
That was a bitter blow, but we had to
carry on as best we could.
Shortly after that, a New Zealand
student, Malcolm Young, joined us
and filled in the gap left by John Clarke.
Inevitably, his accent was the source
of much mirth. Fortunately, he took
it all in good spirit and gave as good
as he got.
John Clarke eventually returned in
about May the following year and is
still working on the staff today. Thanks
so much, John.
Sometime in 1988, I suffered severe
back problems and ended up in hospital for a few weeks, during which
I could barely walk. I wasn’t much
better when I came home and would
spend another couple of weeks slowly
recovering.
It was at that time that I had the
idea for another project. Shut in the
bedroom, I could not attract anyone’s
attention, including that of my wife
when I might have wanted a cup of
tea or other ministration.
The result was the “Remote Controlled Chimes Unit” designed by John
Clarke, featured in the August 1988
issue. The idea was that you could
The cartoon used as the lead-in
for the Remote Alert/Doorbell
project from the August 1988
issue of Silicon Chip (siliconchip.
au/Article/7684).
Australia's electronics magazine
August 2022 39
This shows part of the
mezzanine area of our first
commercial premises. Greg
Swain is in the foreground
while our draftsman Bob
Flynn is beavering away
on his drafting board on
a circuit diagram. All the
circuits were hand-drawn.
A computer and CAD
software would come later.
press the button on a keyring transmitter to attract attention.
The project was a pretty good
idea, but the real genius was in the
pair of cartoons produced by Brendan Akhurst and reproduced in these
pages. I should state here that the cartoons bore no resemblance to the persons depicted therein.
Of course, mobile phones have
utterly superseded the need for that
project. That process would occur
many times in the following years,
whereby a useful magazine project would be made obsolete by the
advance of electronic technology.
Leaving the family home
Ultimately, the time came to move
our magazine operation out from the
basement of the Simpson family home.
After a few years, we had more staff,
and I was fed up with working out of
a cramped basement and the fact that
it all impinged on the daily life of my
wife and our three young daughters.
I will never know how my wife
coped with all the daily stress, but
I am eternally grateful that she had
faith in me.
So in May 1990, we moved into
a capacious industrial unit in Warriewood, also on Sydney’s Northern
Beaches. I had vertical blinds and carpet installed, but apart from that, there
40
Silicon Chip
were no creature comforts. It was cold
in winter and hot in summer, but I had
negotiated a very good rental agreement for the first year!
By this time, we had more staff,
more desks, filing cabinets, the start of
a very good technical reference library,
more test equipment and so on. We
needed that space.
It was also during that time that Ann
Jenkinson (née Morris) joined the staff
to provide all the secretarial duties.
Among our many valued and loyal
staff, Ann was crucially important to
the whole team, eventually becoming
office manager. She stayed with us right
up to her retirement in March 2021.
Desktop publishing
During this first year in Warriewood,
I wanted to streamline our editorial operations. I looked seriously at
purchasing a large bromide camera;
second-hand, of course. But I quickly
discarded that idea when we got some
desktop publishing software.
At that time, Quark Express was the
standard for desktop publishing, but
all its proponents were using Apple
computers. You could also get Aldus
Pagemaker for both Apple and IBM
PCs, although PCs were disparaged
by the cognoscenti.
We disregarded all that; besides, we
could not afford high-priced Apple
Australia's electronics magazine
computers and Quark Express, or
rather, I refused to spend that much
money.
Eventually, we found a typesetter
in Dee Why who agreed to work with
Pagemaker files produced on (ahem,
gag, splutter) a PC clone. But it all
eventually worked!
Our starting hardware for this
comprised:
1. A PC-compatible computer with
an Intel 386 processor, 120MB
hard drive and 4MB RAM.
2. A 300DPI Postscript-compatible
laser printer (probably a Hewlett-
Packard).
3. A Radius 21-inch high-resolution
monochrome monitor.
4. A 14.4kb/s modem (the good old
dial-up days; a big jump from the
300 baud modem we had when
the magazine first started).
The software was:
1. Windows 3.1 (an unstable beast
that required frequent reboots).
2. Aldus Pagemaker 3 for page layouts.
3. CorelDraw (for special type
effects, to create fancy headings
and to produce front panels).
We used Pagemaker to make up the
pages with spaces left for the B&W
photos and diagrams (the latter were
still hand-drawn). Once the Pagemaker
layout was complete, it was printed
siliconchip.com.au
out and proofread. Pagemaker was
then used to produce Postscript files,
which were then sent via our modem
to the typesetting house in Dee Why
to produce a bromide of each page.
These page bromides, the photos
and the diagrams were couriered in
batches to the compositor for final
make-up. The photos and diagrams
were photographed in a darkroom to
produce correct-size images (halftones
in the case of the photos), and these
were then fed to a waxing machine
that applied a wax backing.
A compositor then trimmed the
edges of each image and carefully
stuck it in place on its designated page.
The assembled pages were then photostatted and couriered back for final
proofreading.
The whole procedure was still
labour-intensive, but the on-screen
layout process saved a considerable
amount of money. And there were
other big advantages:
1. We could make corrections or
additions on the spot after initial
proofreading.
2. We could run a spell check over
the made-up page before it went
to the compositor.
3. It was easy to use special symbols
like “W” and “µ” for the resistor
and capacitor values.
As far as I know, Silicon Chip was
one of the first magazines to use
desktop publishing on a PC clone. It
worked well, and it was a significant
achievement for our first year in our
first proper premises.
Temper tantrums
I should mention our adventures
with another printer used in our office.
This was a large tractor-feed dot-matrix
machine that could be used to produce several different fonts. We used
it for general correspondence, monthly
invoices, pay slips and to produce
the carrier sheets for the subscription
copies.
It was controlled via a small LCD
panel and was quite frustrating to use,
to the point where I sometimes felt like
picking it up and hurling it off the mezzanine floor of the premises. Suffice
to say that the cost of replacing that
expensive machine stayed my hand,
but only just. Quite a few years later,
I had similar frustrations with a much
cheaper and smaller dot matrix printer.
Remembering the utter frustrations
of those earlier times, temptation
siliconchip.com.au
These two shots show views of our lab set up which was quite spacious. By this
stage (mid 1990) we had proper workbenches and gas-lift chairs and quite an
array of test equipment, some of it secondhand.
ultimately got better of me, and I threw
it down the stairs at home – it smashed
into smithereens. Sweeping up all the
broken plastic cogs, bits and pieces in
the aftermath gave me much satisfaction, knowing that I wouldn’t have to
put up with it any longer. Yes, yes, I
know I shouldn’t have done it, mea
culpa, mea culpa etc etc.
Editor: later there was a similar scene on a smaller scale when I
received an extended call from a rude
person on my corded desk phone. The
phone somehow took to the air, flew
Australia's electronics magazine
across the room and came to an abrupt
halt in a shower of parts. I put those
parts back together, but the phone
never quite worked the same after that.
At least I didn’t have to deal with that
bloke any more!
That arrangement in the Warriewood industrial unit lasted slightly
less than 12 months because most of
the units in this complex of 36 were
unsold, and the developer ran into
problems with a Victorian bank (some
readers may remember the Victorian
banking crisis in 1991).
August 2022 41
attach a front panel to a finished project if it had been photographed without a front panel in place.
Call it skullduggery, but it made the
projects look far more professional
and also meant that the production
panels looked far superior to our previous versions.
CAD for PCB design
This shot shows the ground floor of our first commercial premises, showing
where Ann Morris used to sit, and where we processed subscriptions and
mail orders. Leo Simpson lurked in the corner, behind the filing cabinets. The
mezzanine floor above would have been the likely launching point for a large
printer which caused a huge amount of frustration.
The water board advised us that
the water would be cut off in a few
weeks because of unpaid rates. We
had to break the lease and get out.
Panic stations!
Then, in short order, I had the very
good fortune to lease a large office
which had been previously used as
part of the manufacturing plant for one
of Australia’s leading boat builders, at
Bassett Street, Mona Vale.
After our previous spartan lodgings,
this was very spacious and luxurious.
The original office fit-out was still in
place, with carpeted floors, glass partitioned offices, air-conditioning, a
tea room and an attached small warehouse. What bliss.
In fact, those premises were to set
the standard for all the premises we
leased or purchased in the future.
We were always able to make use of
an existing office fit-out with air conditioning and thereby save a heap of
money. I was always conscious of
keeping control of expenses.
enhance our photos by using various tools to adjust the sharpness,
brightness, contrast and shadows. It
also allowed us to quickly deep-etch
images (ie, remove the background
from around an object), a previously
labour-intensive task at the compositor. And it allowed us to produce drop
shadows for any deep-etched object.
Another advantage of Photoshop
was that we could directly import and
Another big step was to move to
on-screen design for PCBs. This was
done using Protel (from the company
now known as Altium), and we had
switched over to this method by June
1992. The parts overlay and wiring
diagrams were still done by hand,
however.
Every year or so, there would be a
new version of Protel with more features which we jumped on as soon as
they became available. Altium continues that process today and Silicon Chip still uses this world-class
software.
Next month
The story so far takes us up to the
end of 1992. We’ll follow up next
month with the remainder of the history of Silicon Chip, from 1993 to
the present. That article will include
details on the people involved and
the technological and methodological changes that improved the magazine production process over those
SC
30 years.
More on magazine production
We added an HP flat-bed scanner
to our desktop equipment in 1992,
shortly after moving to Bassett St,
Mona Vale. That enabled us to scan
and place the photos directly into our
Pagemaker layouts, again saving time
and money.
We also invested in Adobe Photoshop. This enabled us to greatly
42
Silicon Chip
Leo Simpson looks happy sitting in his office at the first rented premises for
Silicon Chip, at Warriewood, on Sydney’s Northern Beaches. Unfortunately, we
soon had to move from that building as the owner/developer of the complex ran
into financial difficulties.
Australia's electronics magazine
siliconchip.com.au
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