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Silicon Chip Reader Survey Dear Reader, Please help us to help you. We want to make SILICON CHIP a better magazine but we can only do so if we know what your interests are . Please take the time to complete this survey and send it in to us as we value your opinion . By the way, you do not have to include your name and address unless you would like a personal response to a particular topic. We look forward to seeing your responses to the survey. Thank you for your support. Leo Simpson Publisher PERSONAL DETAILS First, we would like to know a little about you personally. These questions will help us classify our readers. As with the rest of this survey, your answers will remain strictly confidential. 1. Male or Female? (circle one) 2. Which age group do you fit into? (circle one) Under 18 18-24 25-29 30-34 35-39 40-49 50 and over 3 . Are you a regular or casual reader of SILICON CHIP? (circle one) Subscriber Regular 7 -1 2 issues per year 4-7 issues per year Casual Occasional Only when there are articles of interest 4 . How many other people regularly read your copy of SILICON CHIP? (circle one) None 1-2 3-5 5 or more 5. How much time do you spend reading each issue of SILICON CHIP? Less than 1 hour 1-2 hours More than 2 hours 6. How many times per month would you refer to SILICON CHIP for additional information? (circle one) 1-2 3-4 5 or more times OCCUPATIONAL DETAILS 7. Are you employed in the field of electronics? (circle one) Yes No 8. Which of the following best describes your type of work? (circle the ones applicable) Electronics Design Purchasing Officer Education of Others Electronics Research Component Purchasing Technical Sales Technician Retail Sales Serviceman Installation Other (please specify) ... . . .. . ....... . . . .... . . .. . ... . . ...... . . . . 9. Which of the following best describes your skill level in the field of electronics? (circle one) Engineer Technical Officer Serviceman Teacher Student Beginner Other (please specify) ... . . . .... . .. ..... . . . . . . . . . . . . .. . . . . . . . . . . . . . .. . 10. Do you belong to a professional electronics organisation? (please specify) SILICON CHIP SUREY 1 11. On what basis are you employed? (circle one) Full time Part time Student Retired Other (please specify) .... . ..... . ....... .. .. . 12. What is your occupation classification? .... 13. Are you involved in purchasing electronic components or equipment during the course of your work? (circle one) Yes No 14. If so, which types? (circle the ones applicable) Passive Semiconductors Test equipment Computer products Microprocessor products Other (please specify) ........... . 15. What is your annual gross income? (circle one) Under $18,000 $25,001-$30,000 $18,000-$25,000 $30,001-$40,000 $40,001-$50,000 over $50,000 EDUCATION 1 6. What level of formal education have you attained? Primary school Technical College High School University Still studying (please specify) . . .. . . .. . . . . . 1 7. In which state do you live? . ........ . . . . 1 8. Which town or city? . . . . . . . . . . . . . . . . . . . . YOUR INTERESTS 19. In which of the following fields of electronics do you have an interest? (circle the ones applicable) Electronic Projects/Kits Video Systems Short Wave Listening/Scanning Automotive Electronics Personal Computers Hi-Fi Model Trains and Planes Amateur or CB Radio Communications Mainframes Other (please specify) 20 . Do you combine your interest in electronics with any other activities? (eg . photography) (please specify) 21. What would you estimate you have spent over the past six months on components in the following areas? Published projects $ Your own research $ .... . ... .. . . . . . . In the course of your daily work activities $ 22. Does advertising influence your buying of electronic equipment & components? (circle one) Yes No Sometimes Never 23. What type of electronic equipment do you presently own? (circle Hi-Fi RF Signal Generator Home Video Recorder Capacitance Meter Portable Transceiver Communications Equipment Digital Multimeter Amateur Station Including Transmitter Oscilloscope ShortWave Communications Receiver Other (please specify) 2 SILICON CHIP SUR VEY the ones applicable) Portable Video Recorder (With Camera) Frequency Meter/Counter Audio Oscillator Temperature Controlled Soldering Iron Computer Equipment 24. What types of electronic equipment do you plan to purchase over the next twelve months? (circle the ones applicable) Test Equipment Video Equipment Computer Equipment Radio Control Equipment Home Hi-Fi Equipment Amateur Radio Equipment Car Hi-Fi Equipment Automotive Equipment Vintage Radio Equipment Communications Equipment Other (please specify) 25 . How interested are you in construction projects for personal computers? (circle one) Very interested Occasionally Rarely 26. Are there any computer related articles you would like to see featured in SILICON CHIP. 27. Do you own a personal computer? (circle one) Yes No If not do you intend buying one in the next twelve months? (circle one) Yes No PLEASE ANSWER THE FOLLOWING IF YOU OWN A PERSONAL COMPUTER 28 . What is your equipment mostly used for? (circle the ones applicable) Home Business Research Education Other (please specify) . . . . ............ ...... .. . .. .. . . . ... . . . . . . . 29 . Which brand of computer do you own? 30 . Which operating system do you use? (e.g . MS-DOS, Apple etc.) (please specify) 31. How much have you invested in your computer (circle one) $3,001-$4,000 Under $1 , 500 $1,501-$2,500 $4,001-$5,000 $5,001-$7 ,000 $2,501-$3,000 system and related peripherals including other accessories? $7 ,001-$9,000 $9,000-$10,000 Over $10,000 32. Do you recommend to others what type of electronic equipment to purchase? (circle one) Yes No 33. If yes, what types of equipment? (circle the ones applicable) Hi-Fi Video Personal Computers Test equipment Communications Tools Other (please specify) ... .. .... . .... . . . ............ . .. . ... . . ....... . .... . .. .. .. ... . MAGAZINE INTERESTS 34. What other magazines do you read? (please specify) . . .. ... .. . 35 . Which areas of SILICON CHIP do you enjoy reading? (circle the ones applicable) Amateur Radio Articles For Beginners Ask Silicon Chip Circuit Notebook Computer Bits General Features Mailbag Market Centre Product Reviews Product Showcase Remote Control Serviceman Projects - (please specify which type, eg . test equipment) .. .. ... ... .. . ...... . SILICON CHIP SUREY 3 36. Do you have any comment about the way projects are presented? (e.g. more technical information, better construction notes, etc) 37. Which articles in SILICON CHIP don't you read? (please specify) 38. Are there any other stories that you would like to see in SILICON CHIP (eg. getting started in computers)? . .................... . .. . . .. ... . . .... ... . . . .. . . . .... . ...... ... ........ . ... . . 39. How else do think SILICON CHIP could be improved? . ... . . .... . .......... . . .. . . . . . . . . . . . . . . . . . . . . . . ... . . . . . ..... . . . . . .... . . 40. Do you have any other comments? ... . . .. ...... ' .............. . . . . . . . . ...... . . . . . .. .. .. . . . ................ . THIS SECTION IS OPTIONAL Name ... . . . ...... . . . ... . . . ...... .. .... .. . . .. . . ..... . . Address . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Suburb . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . WHERE TO SEND IT Thank you for completing this survey. Please mail it to us at the following address (no postage stamp required in Australia): FREEPOST 25 Silicon Chip Publications PO Box 39 Collaroy Beach 2097 4 SILICON CHIP SURVEY Or FAX it any time to (02) 979 6503 . .. . . ........ . ....... . State . . . . . . . . Postcode .... . . DETACHING THE SURVEY FROM THE MAGAZINE The 4-page survey has not been paginated as part of the issue. This enables you to detach the survey by pulling it out of the centre of the magazine without upsetting the page numbering or disturbing any editorial or advertising content.