Introducing Silicon Chip:
the new electronics magazine for everyone
Welcome to Silicon Chip, Australia's newest and most entertaining electronics magazine. We're not
going to get bogged down with the boring side of electronics technology. Too much of electronics
technology is not exactly exciting or accessible to the average person in the street. But there is a great
deal which is directly usable and enjoyable in electronics. We know you want to read about it.
Whether you are interested in building your own amplifiers, constructing loudspeakers, becoming
involved in amateur radio, model aircraft and so on, or just interested in the latest developments in the
wonderful world of electronics, Silicon Chip is the magazine for you.
Why call it Silicon Chip? What better name is there? If you think about it, every electrical or
electronic piece of equipment these days relies on silicon chips either directly or indirectly. Taking
that idea further, virtually every aspect of modern life is involved in some way with what we know as
the silicon chip. Hence, the name is apt.
Silicon Chip is based on the idea that you don't have to be an engineer or technician to understand
electronics. If you are interested in modern technology, Silicon Chip is for you. By definition, everyone
is vitally interested in modern technology because it impinges on every aspect of our lives. Therefore,
yQu'll want to read about it, in Silicon Chip. In this magazine, we are presenting electronics for
everyone. We know you will like it.
We aim to encourage the person new to electronics, as much as possible. If there are things about
electronics that interest you or you can't understand and would like help with, don't hesitate to write
to us. Two features, beginning in our first issue, are included with the beginner particularly in mind.
They are Digital Fundamentals, which is the basis of so much of today's electronics, and Ask Silicon
Chip where we give answers to your questions. We'll also have a succession of small electronics
projects which are useful, cheap to make and enjoyable.
On the othe-r hand, if you are already a keen electronics enthusiast, Silicon Chip is also for you, most
definitely. We aim to bring you the very best constructional projects designed with performance in
mind, without going over the top in cost. And have a look at News & Views, Product Showcase, and
Designers Notebook. We think you will agree that they are right on target.
Let us talk about a particular aspect of our advertising policy, because we have some very definite
ideas on this too. We will not be accepting adve,:tising for cigarettes or alcohol. Adverts for these
products are directed to specialist magazines from time to time and in the past they have invariably
been accepted by the big companies concerned.
Not in this magazine they won't. We don't dispute anyone's right to smoke or to drin1< alcohol,
provided no-one suffers as a result, but we will not do anything to help promote these products. We are
independent of any publishing company and so we can be up-front in expressing this policy.
And because we are completely independent, we don't have huge financial backing. Nor do we have
high-power advertising salespeople to sell space or provide promotion. We are doing it all ourselves.
The people concerned directly, those who have gone way out on a limb to produce Silicon Chip, are Leo
Simpson, Greg Swain, John Clarke and Bob Flynn. That's all.
We are supported by a number of very experienced contributors and a small but very helpful group
of advertisers. We are very thankful for their support. Will you support us too? With your enthusiastic
support we will quickly grow to become Australia's biggest and most
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SILICON CHIP
