Holden Innovation is Holden’s research and development centre and one of its functions is to develop and demonstrate new technologies and concepts. Vehicle design is moving more and more into the virtual world but technology still needs to be demonstrated to allow people to decide if they want this in a future vehicle.

Invariably, this requires a demonstration or concept vehicle. The concept vehicle may be based on a current production car and have the new technology integrated into it or in the case of EFIJY, it became a completely new vehicle.

With the increasing complexity of today’s vehicle electrical systems and the integration of mechanical and electronic control systems, it can be quite difficult to adapt or modify the base vehicle to accept the new technology, even with the benefit of having detailed information about the vehicle’s architecture.