The downside of that is we tend to become at least a little blase,  if not downright cynical, when it comes to a number of the products we look at.

It’s difficult to get excited about a new widget when you’ve seen plenty of similar widgets before – and the new model is just another variation on a theme.

It’s difficult to get excited about a new technology which they claim will set the world on fire when you know full well there’s another technology just about to be released which will blow it out of the water.

It’s difficult to go "ooh, aah!" over a product regardless of the PR hype which tells us we should have!

Enter the Sony DCR-PC100E digital handycam. OOOOOH, AAAAAH!!!!!!